As the number of smartphone users in the UK increases every year, Businesses are beginning to see the marketing potential of iPhone and Android Apps.
Many Restaurant owners have already begun to see the benefits of a restaurant Smartphone app for their business.
Award winning Restaurant App Developer, Insight Mobile, specialise in developing bespoke restaurant iPhone and Android apps. A bespoke restaurant app from Insight Mobile is a great marketing tool and can really make a restaurant stand out from the competition.
A restaurant smartphone app could be personalised to the individual user, the app would then greet them by name and offers within the app would then be customised to the individuals’ profile. It would also allow the restaurant to send customised push notifications that would be of interest to the customer.
Push notifications are an effective marketing tool that allows the restaurant to send customers information about special offers, events and competitions that are happening at the restaurant.
A Restaurant iPhone and Android App could also have options for customers to book a table via the app and to sign up for newsletters. It could use the smartphones GPS to locate the customer and direct them to the business. The app could also include many more features such as; recipe of the month, links to restaurant reviews and customer satisfaction surveys.
A restaurant app could also include an integrated loyalty card scheme , which could be linked to social networking sites. This means that customers wouldn’t have to carry paper loyalty cards, which often get forgotten or lost as, the card would be integrated in the app.
Restaurant apps can also use social networking sites to help to promote the business. Social networking is already an established marketing tool, which many restaurants already choose to use. Restaurant iPhone apps can easily incorporate a number of social networking functions, for instance, Customers could check in at the restaurant using Facebook, Twitter and Foursquare via the app. They could also be directed to ‘like’ and ‘share’ Restaurant’s Facebook pages with their friends. Customers could also use the app to upload photos to Twitter and Facebook, increasing the restaurants presence on these sites.
Restaurant iPhone and Android apps from Insight Mobile are designed to be easily editable by restaurants in-house and come with detailed analytics packages allowing restaurants to monitor app usage.
Apps are becoming recognised as an increasingly effective advertising method. Having a presence on the App Store, Google Play and the soon to be launched Facebook App Store, is an effective marketing and advertising tool for a restaurant, which also makes a restaurant stand out from the competition. Insight Mobile has worked with many of the top restaurants in the business including D & D London.
A bespoke iPhone and Android restaurant app from Insight Mobile is a cost effective and direct way of marketing the club to a wider audience, as well as a direct way to enhance the customers visit to the restaurant.